The Athlete Flywheel Concept is a operating playbook for every athlete to operate your enterprise at the highest level. The flywheel concept coined by KIT founder ,Nathan Barry, is a philosophy that allows any individual the ability to create their own momentum within their business by creating a system that follows the flywheel flow. Each segment lends itself to the other creating a never ending cycle of opportunity, profit, and growth.
I've emphasized the notion that every athlete is an enterprise for the past 10+ years and will continue to emphasize the leverage athletes have. You have the platform, the opportunity, and ecosystem to become an enterprise no matter if you’re a superstar, NIL college athlete, utility player, longtime veteran, or rookie.
The Flywheel is your chance to create longterm success
The Athlete CEO Flywheel is as follows:
- Performance: Have you heard the saying. Keep the main thing the main thing. Excel as an athlete and everything will take care of itself or at least be the springboard that allows you to build the potential enterprise you can. The greatest athletes turned enterprises started with their performance. Whether as a hall of fame player or even steady career to leverage the next play
- Popularity: Use the attention you have to build an audience. Your online and real life presence will gain popularity that allows you to share your story and engage with your followers.
- Passion: Now that you’ve established yourself and built a presence you can develop and advocate for causes you care about or highlight things your passionate about, like mental health or financial literacy.
- Product: Create an online course, host events, or launch a product tied to your expertise or passions. Whether a digital, physical, or experience that you can monetize
- Profit: Use the profits to expand your ventures, secure sponsorships, and grow your influence in the ultimate enterprise.
The goal is for the flywheel to make the cycle increasingly easier and more profitable over time. Think of Lebron James, Michael Jordan, Serena Williams, Magic Johnson, Junior Bridgeman , Tom Brady, the list goes on and on. These athletes have used the Flywheel concept to create billion dollar enterprises.
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We help athletes and brands monetize their vision. Through strategy, strategic partnerships, content, and athlete empowerment, we’ll help you bring your ideas and vision to life. Reply to this email or contact us below ⬇️
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